Inbound Lead Qualifier
Qualify inbound form leads with a 3-agent ILQ scoring pipeline — web research, 4-criteria scoring, and automatic Pipedrive routing.
Qualifies inbound form leads with a 3-agent ILQ scoring pipeline. Routes qualified leads to Pipedrive automatically. We built this after a marketing team passed 500 MQLs to sales and only 30 converted — the scoring model had not been updated since the ICP changed. The qualifier applies current qualification criteria to every inbound lead before it reaches a rep.
Last updated March 6, 2026
B2B sales teams spend 65% of their time on non-selling activities, with manual lead qualification consuming the largest share. As contact databases grow past 10K records and buying committees expand to 6-10 stakeholders, human-only qualification cannot keep pace. Automated scoring with transparent, auditable criteria lets reps focus on conversations instead of spreadsheets.
Three Agents. One Webhook. Qualified Leads in Pipedrive.
Step 1 — The Researcher
Tier 1 Reasoning
Receives validated form data and conducts web-based company research — firmographic, technographic, and news intelligence. Outputs a structured research payload with confidence scores. Companies with minimal web presence receive lower confidence but are not rejected.
Step 2 — The Qualifier
Tier 1 Reasoning
What does The Qualifier actually decide? Scores each submission on a 0–10 ILQ scale using 4 weighted criteria: Company-ICP Fit (35%), Role Authority (25%), Intent Signal Strength (25%), and Data Completeness (15%). Chain-of-thought reasoning produces transparent, auditable qualification decisions.
Step 3 — The Router
Conditional
Without this step, upstream analysis sits idle. IF node evaluates ILQ score against a configurable threshold (default: ILQ ≥ 6). Qualified leads route to Pipedrive — person record + deal with ILQ score, qualification brief, and research summary in custom fields. Disqualified leads return a structured webhook response.When Anthropic releases a new model, the customer changes one value. Every blueprint uses a Config Loader node — one configuration point.
That's the full pipeline. Here's what it intentionally does NOT do — and why those boundaries exist.
What It Does NOT Do
Does not replace your form platform — works with Typeform and Tally via native webhooks
Does not send follow-up emails or outreach — output is Pipedrive records + webhook response
Does not support CRMs other than Pipedrive in v1 — Pipedrive-specific deal and person creation
Does not handle GDPR consent management — out of scope for v1
With those boundaries clear, here's everything that ships when you purchase.
The Complete Customer Success Bundle
9 files.
The technical specifications below are ITP-measured, not estimated.
Tested. Measured. Documented.
All values below are from Independent Test Protocol (ITP) testing — not estimates, not projections. Measured across 20 test submissions spanning strong ICP matches, borderline cases, disqualified leads, and edge cases.
Workflow Nodes
27 specialized n8n nodes
Blueprint Quality Standard
BQS v2 — 12/12 PASS
Agent Roles
3 (Researcher, Qualifier, Router)
Credentials Required
Anthropic API + Pipedrive API
Bundle Files
9 files
Cost per Qualified Lead (ITP-Measured)
$0.234 (ITP-measured average)
Inspection & Test Plan
ILQ-01 through ILQ-08 + U-01 through U-06 — 16/16 PASS
ILQ Consistency (3 Runs)
Max variance 0.9 across 3 runs (threshold <= 1.0)
n8n Versions Tested
Self-hosted
Tested on n8n v2.7.5, March 2026
Inbound Lead Qualifier v1.0.0 — Technical Reference━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━Pipeline: Form Webhook → Validator → Researcher (web_search) → Qualifier (ILQ) → IF Router → Pipedrive / Webhook ResponseTopology: Modular Agentic Swarm (3 agents, linear-then-branching pipeline)Routing: IF node at ILQ >= 6 threshold (configurable)Qualified: Pipedrive Person + Deal with ILQ score, brief, and research in custom fieldsDisqualified: Structured webhook response with scoring breakdownNode Count: 27LLM: Claude Opus 4.6 (Researcher + Qualifier — Tier 1 Reasoning)Cost: $0.234/qualified lead (ITP-measured avg)ITP: 16/16 PASS (100%)BQS: 12/12 PASSTool A: Form Webhook (lead intake)Tool B: Pipedrive (CRM routing)
What You'll Need
Platform
n8n 2.11.2+
Est. Monthly API Cost
$10–50/month depending on lead volume
Credentials Required
- ▪Anthropic API
- ▪Pipedrive API
Services
- ▪Pipedrive CRM
Setup Track
Quick Start
~15 min
All credentials live, n8n running
Full Setup
1–2 hrs
Needs API config + tables
From Scratch
2–4 hrs
No n8n, no credentials
Inbound Lead Qualifier v1.0.0
$199
one-time purchase
What you get:
- ✓27-node n8n workflow (.json) — you own it
- ✓3 tested agent system prompts (ITP-validated)
- ✓7 SDC inter-agent schemas
- ✓Error handling matrix (28 failure modes documented)
- ✓Pipedrive custom field setup guide (fw_ prefix)
- ✓Dependency matrix with ITP-measured costs
- ✓README setup guide (15 minutes)
- ✓All sales final after download
Frequently Asked Questions
What is ILQ (Inbound Lead Qualification) score?+
ILQ is a 0–10 composite score across four weighted criteria: Company-ICP Fit (35%), Role Authority (25%), Intent Signal Strength (25%), and Data Completeness (15%). Higher scores indicate stronger lead quality. The Qualifier agent evaluates each criterion independently with chain-of-thought reasoning.
What happens when a lead scores below the threshold?+
Leads scoring below the ILQ threshold (default: 6) are routed to the disqualified path. The pipeline returns a structured webhook response with the ILQ score, per-criterion breakdown, qualification brief, and research summary — but does not create any Pipedrive records. No manual triage needed.
What Pipedrive fields does this create?+
For qualified leads: a Person record (name, email, role, organization) and a Deal linked to that person. The deal includes custom fw_ fields populated with the ILQ score, qualification brief, and research summary. The README includes step-by-step field creation instructions.
What form platforms are supported?+
Typeform and Tally via native webhook integrations. Both fire a POST to the ILQ webhook on every submission. The pipeline validates 6 required fields (name, company, email, role, website, form source) and accepts 3 optional fields (use case, team size, budget range).
What credentials are required?+
Two credentials: Anthropic API key (used by Researcher and Qualifier agents) and Pipedrive API token (for person and deal creation). Pipedrive Professional plan or higher required for custom deal fields.
How does the Researcher gather company intelligence?+
The Researcher uses web_search with the company website and name as anchors. It investigates company size, industry, recent news, funding, and technology stack signals. Output includes a research confidence score — companies with minimal web presence get lower confidence but are still scored by the Qualifier.
Can I change the qualification threshold?+
Yes. The threshold is a single value in the IF node (default: ILQ >= 6). Raise it for higher selectivity with large inbound volume, or lower it to capture more pipeline.
What does this blueprint NOT do?+
It does not replace your form — you keep Typeform or Tally. It does not send follow-up emails — output is Pipedrive records + webhook response. It does not support CRMs other than Pipedrive in v1.
How much does each lead qualification cost?+
Approximately $0.23 per qualified lead. Web search adds approximately $0.03 per lead, included in the above figure. At 200 leads per month, total API cost is approximately $47.
Is there a refund policy?+
All sales are final after download. Review the Blueprint Dependency Matrix and prerequisites before purchase. Questions?
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